making great advertising, digital,
and marketing communications happen
powered by disruptive thinking
after many years, agencies are still going on about the 'challenge of integration', 'one bottom line', 'media neutral', etc,
enough already!
agencies tend to be stuck in the past with their structures and development processes
to really make an impact on the work output, you have to change the whole development input
that is why 'in the cannes' exists
to use better disruptive processes to create better cut through work
"Understanding and managing attention
is now the most important determinant of business success"
(Harvard Business School)
...but human attention is in ever increasing limited supply
with consumers being bombarded with 3,400 commercial impacts per day
the age of 'ad' avoidance is upon us
"Telecommunications bandwidth is no longer a problem,
but human bandwidth is!"
Big engaging Ideas are now ever more necessary to cut through the increasing clutter
'in the cannes' helps clients and agencies with the process of inspiring Big Ideas and great work
by applying disruptive thinking to the strategic and idea development process
the debate over "award winning" versus "effective" communications is now over
P & G sponsored the global award-monitoring Gunn Report
and 'creativity' is still the most important factor clients use in choosing an agency
in the cannes : making great work happen
by changing the rules